I was lucky enough to participate in the Advertising Club of Edmonton’s Student Workshop from December 2015 — March 2016. I was paired with a wonderful design student from MacEwan University, Amanda Ozga, and an inspiring industry mentor, Laurie Kellough. We worked with the non-profit Act Alberta to create a print and digital awareness campaign.
Our goal focused not only on raising awareness that human trafficking occurs in Alberta, but to also combat the associated stereotypes. In order to do so, we created two interactive scenarios. The audience was forced to reconsider preconceptions of human trafficking in order to identify the actual victim of the scenario.
In addition to the online component, we also created created print takeaways for the non-profit to hand out at trade shows. These were designed both to inform the audience and to encourage them to check the ACT Alberta website for more information.
The project culminated in a 10 minute pitch before a panel of five judges, including the marketing & communications manager of ACT Alberta. Out of the ten participating teams, we were chosen to receive the ACE Student Award of Distinction.